The Rebrand
Play Alberta
The Play Alberta rebrand was all about capturing authenticity and community, highlighting the brand as one uniquely "by Albertans, for Albertans." At the heart of this rebrand, I helped shape an identity deeply connected to Alberta’s community values—honest, approachable, and genuine.
My role involved aligning every communication touchpoint—from copywriting to brand storytelling—to reinforce Play Alberta’s core values.
Through strategic copy and consistent brand voice, I contributed to establishing Play Alberta as a trusted and vibrant part of Alberta’s community landscape. Every touchpoint—from website copy and advertisements to app interactions—was crafted to resonate authentically, fostering loyalty and engagement. This rebrand was not just about visual updates; it was about embedding genuine Alberta pride and purpose into every interaction.
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